- Development of an existing story or concept is quite common.
- Trips to court happen often
- Similar theme's - company A may make a racing game that sells good, then company B will make a better version of the game but change enough to avoid copyright infringement. Thought some may criticise this as lack of imagination etc, sometimes the second game is better then the first. This may urge the manufacturer to make a better game and so on....
- Mix & Match - good example lego star wars, taking two great things and mixing them together. The conversation of 'what if' - ask yourself 'what if i did this...'
- Brand new ideas - these are very rare and risky as the companies don't know if the public will like them and accept them. Always a risk but hey, theres only one Mario, one Tetris.
add more from the book here...
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